Revealing Straightforward Black Hat SEO Solutions
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Throughout my career as an SEO professional I have been subject to many pros and cons largely as a result of changing behaviors of google search algorithms. But despite stiff challenges, I had were able to rank my client websites high up on Google, the foremost engines like google. This time, using the launch of Google Panda, followed by the master-stroke Google Penguin, the entire world of google search optimization however went for any toss in addition to being to me, it took at the least several days to understand and accept the most important setback that my websites received when it comes to all time row search page rankings.Thankfully, after undertaking sedate research work and implementing the feasible solutions on my sites, I started noticing significant surge of their search rankings that otherwise transpired to a historical low, just like the share market over a bad day. The positive outcomes inspired me to share with you the parts of my thorough searching with my readers and here I am with all the current tidbits regarding Google Panda and Google Penguin that you should reap the benefits of.Google: Your Titanic ShipIf you're desirous of popularizing your company, search engines like google, preferably Google play an eminent role. However, Google is no magical wand that actually works as per your wish; perhaps it requires you to definitely make persistent endeavors to draw quality backlinks or 'votes' so as to win high google search result pages(SERPs) rankings. In simple language, you can consider Google search engine as the Titanic ship that may enable you to sail across smoothly on your way towards gaining high ROI but at the same time, it could leave your business sinking inside mid when the search engine tracks the inappropriate SEO techniques you've adopted in order to meet your cause. Hence, it's good to follow the golden rule, 'The more you use ethical white hat SEO techniques, better will be the chances to win high rankings'.The Basic DifferenceLike ideal twins, the algorithms designed to curb down the increase of fraudulent links on Google in their own respective manner. While Panda's versions emphasized on decreasing the ranks of substandard quality sites and bringing into limelight the websites that accompanied excellent content, Google Penguin geared towards clipping the wings of internet sites that go up against the Google webmaster's guidelines by adopting certain unscrupulous black hat SEO techniques.Google Panda and PenguinIn the greed of attaining prominent rankings, webmasters or even the SEO companies on their behalf, almost got a habit to violate copyrighted material. They copied original content from other sites and blogs to their own sites. None in the online material, whether in text, image or video form was spared from use illegally. All these ways though being black hat SEO techniques helped the unscrupulous sites to realize prominent rankings whereas the first sites were made to bear heavy losses both when it comes to rankings and business. Ever since 1998, Google maintained introducing varied algorithms to maintain a check mark on these flawed activities nonetheless they ceased to create any major difference. It was only Feb, 2011 when the google search reduced heavily on the copyright infringers with Google Panda that impacted 11.8% search queries made on Google as was mentioned in a very Google's official post dated Feb25, 2011, published by Amit Singhal, a Google Fellow, and Matt Cutts, the Principal Engineer. It further said,"This update is designed to reduce rankings for low-quality sites-sites which are low-value add for users, copy content business websites or sites which can be just not invaluable. At the identical time, it's going to provide better rankings for high-quality sites-sites with original content and knowledge including research, in-depth reports, thoughtful analysis etc." (1st Image).Since then Google maintained introducing fresh Panda updates with the most talked about one being Panda 3.5 that's released on April 25th. The latest anyone to break the ice is Panda 3.8, announced on June25, 2012. Aside these changing Panda algorithms, Google released one more fresh algorithm with all the name of 'Penguin' that aimed at curbing the websites leveraging illicit SEO techniques for example cloaking, keyword stuffing, content duplicity and more, with the intention to obtain topnotch search page rankings. I indicate you to definitely proceed through these updates and manage your websites accordingly if one to wish to realize prominent Google ranking.Targeting Spam, Not Over OptimizationOne month before the announcement of Google Penguin inside a panel discussion at SXSW named Dear Google & Bing: Help Me Rank Better!, also attended by Danny Sullivan, Editor-In-Chief of Search Engine Land and Duane Forrester, Bing's Senior Product Marketing Manager, Matt Cutts discussed research online ranking penalty for "over SEO'ed" or "over-optimized" websites. He further said, "The new over optimization penalty will be introduced in the search engine results inside the upcoming month or next few weeks. The purpose is always to 'level the playing field'. To give sites that have great content a much better shot at ranking above sites which have content that is not as great but do an improved job with SEO".However on April24th, while using launch of Penguin, Cutts clarified his statement by urging that it's indeed a similar update that they brought up but won't talk about the "over-optimization statement" that intended to target SEO. Danny Sullivan writes in the article about his conversation with Matt Cutts in which the Distinguished Engineer at Google Inc said, "I think 'over-optimization' wasn't the very best description, as it blurred the excellence between white hat SEO and webspam. This change is targeted at webspam, not SEO, so we tried to produce that fact more clear in the blog post".Link Issues That Affected Websites after Penguin UpdateI was almost torn apart with all the sudden downfall of my websites' rankings, without getting any fault of mine. The same situation caused a great many other SEO professionals to panic across the world also. Evidently, issues with links arrived being among the most important causes of this sudden drop as I worked out within my researches. It would be worthwhile sharing those link-based factors together with you so you may screw the things if the problems at the end will also be somewhat similar.1. Lack of quality links from relevant sites: While wanting to know the exact cause of slashed rankings of my websites, I came across various articles that indicated deficiency of incoming links from sites of similar niche being a prominent cause of this flaw. Penguin values those sites that muster quality backlinks from domains belonging to the same vertical as those of yours. If you want to know about the diversity of your site's keywords or even the updated information of your respective profile, then ahrefs and Open Site Explorer are two bankable tools normally made available.2. Lagging behind in natural links: This is the most common problems being encountered by website owners as soon as the inception of Google Penguin; my case was no exception either. Varied factors contributed to this dilemma for example: Buying backlinks with identical anchortext: If you're purchasing links from a website with exactly same anchor texts then beware, as this practice violates Google's guidelines. The search results strictly opposes the usage of paid links using the sole motive to promote rankings as an alternative to proving valuable for its visitors. Spamming in content: Are you utilizing a gibberish user name that is no more than a spam for Google? Do your comment signatures consist of exact match anchor text? If for just about any or those two questions you say Yes then believe me, you have a major reason to stress. Google considers they since the most undesirable ones as his or her only intention is usually to rank the link unnaturally for many pin-pointed keywords. Avoid links from forbidden sites: Care not to collect backlinks from websites that accompany continuous pop-ups, harmful malware or spams. They are indeed a large letdown for Search Page rankings. Thankfully, I always kept distance from all of these links and as soon as the update, I have even are more cautious and indicate the identical in your case also. Guest posts: Yet again anchor-text comes into play and plays the spoilsport since the majority of of sites that have been downgraded by Penguin had backlinks from websites that contained low-quality guest posts that have nothing to do with all the intended topic. 3. Extensive Use of Money Keyword:A money keyword is simply the the one which makes it possible to earn money through high SERPs the ones often go to almost any extent in making use of these keywords inside the greed to attract exceptional benefits. After the results of Google penguin depicted a slump within the SERPs for a majority of sites, Microsite Masters conducted a survey that involved the comparison of links having "money" keywords as anchor-text with those having words apart from main keywords used as anchor text. The results were a bit startling, as most with the affected websites contains money keyword for keywords in over 60% of one way links giving strategy to negative SEO, a strictly prohibited by Google. The moral from the story is always to switch over to more meaning words for anchortext that could assure respectable search volume rather than relying heavily on money keywords. The graphical representation below specifies this fact more clearly (image credit by MicrositeMasters): (2nd Image and 3rd Image)Link Building Tips after Panda/Recovering from PenguinAfter encountering a lot of link issues, it can be but likely you will get discouraged towards the extent that you drop thinking about regaining the search page rankings. But this is exactly where you have to resurrect and encourage yourself to move at the topmost spot of Google SERPs. For sure, Link building is never the identical post Google Penguin however, you can continue to prove your mettle and are avalable out victorious. Here are some influential tips that may allow you to with your craved endeavor: Try avoiding anchor links with exact match: This strategy would require nowhere in rankings, instead could tend Google to penalize you for having multiple links with exact match anchortext. A better ploy would therefore be to spotlight links with keywords emphasizing for the publicity want to market and never on other links which contain non-branded keywords, more help on Impact of Anchor Text Diversity & Link Relevancy. Be inconsistent with your linking efforts: Seems awkward but this strategy is more more likely to work in your favor. While you happen to be doing backlink building using a definite monthly budget, it really is better not to adhere to a definite pattern. Google is smart enough to discern the ceaseless growth with your paid links on daily, weekly or monthly basis. Penguin update terms in this way of linking as unnatural which is not in any respect good for your site's health on the google search. Hence, try to create things as inconsistent as is possible. Buy many different paid links: If you might be counting on paid links to your website's promotion, be sure you have variety with your selection. I mean, it is good to own links all sorts of websites whether small, big, rich in PR or no PR in any way, with nofollow links etc. Links from Twitter, Facebook may also be of high significance in this connection. How about investing on entire site/blog: If chances are you've only purchased links from websites or blogs then to get a change, move a bit further and buying a full website or blog. This particular effort would help save from getting into the black listing of Google and alongside, is likely to fetch you extended benefits in comparison to the link purchase. Be alert to 404 reports and 302 redirects: Information about 404 reports and 302 redirects is fairly helpful in identifying your internal links, log files etc. Check if your links are connected on the active pages without experiencing 302 redirects.
Most people from Black Hat SEO forum would agree that it's very unethical make use of they. Nonetheless, it is extremely effective if you wish to get increased rankings from search engines like yahoo in a limited time. Just like most short cuts you will discover drawbacks in the event you might utilize this excellent website marketing solution.
Internet marketing is a craft. You need someone creative enough to try a new challenge but in addition smart enough to stop a tactic that is causing more harm than good. Again, if you're investing heavily into SEO or any affiliate marketing strategy, you might be entering an expert marriage. Make sure you can have confidence in partner.
It is very important to advertise services and products over the Internet these days. With everyone relying on online services, individuals are more interested to locate relevant info on the merchandise or service they may be searching for. A Search Engine Optimiser?s role forms to be crucial once a firm is available to provide services. Data needs to be aggregated on such basis as keywords, phrases and services offered. It also involves various marketing strategies like Display Marketing, Web analytics and pay per click marketing advertising. SEO analyses on certain aspects like what type of information folks are searching for.
As SEO practitioners, our intention is usually to maximize our internet search engine visibility to these spiders with all the purpose of making our information accessible for them to ensure that searchers tend to be more likely to find our websites, thus increasing our google search rank. SEO concentrates most totally on keywords, key word research/selection, making certain search engines like google index our sites, and on-, and also off-, page optimization.
Another once popular method was doorway pages. Doorway pages simply redirect a visitor to a different site. In other words, the hyperlink itself often does not have any content and solely exists for purpose of redirecting traffic to some different page.
Anyway, for me, there's 2 kinds of keyword stuffing. I contact them keyword list stuffing and keyword body stuffing. They will not get your website banned, nevertheless it won't rank you well either. Let's get in the first one, keyword list stuffing.
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